Education · 08/21/2025

This article analyzes the needs and strategies for IP creation in the overseas real estate industry, using Ocean Overseas as a case study. Through clear positioning, professional content, multi-channel communication, and personalized service, Ocean Overseas successfully built the “Overseas Property Expert” IP. The article also delves into the technical details of their website and provides optimization suggestions. The aim is to offer overseas real estate professionals a referable brand building solution, showcasing how to establish a strong and trustworthy brand presence in the competitive overseas property market.

Education · 05/29/2024

TK Growth is a service provider specializing in the TikTok ecosystem. Through services encompassing social media, community management, and cross-border e-commerce, alongside collaborations with universities, they offer professional support for Chinese brands expanding globally. They have trained numerous students and hosted multiple training events, focusing on empowering brands to succeed on TikTok and navigate the complexities of international markets.